How To Get Started With Email Marketing
- Why do you need email marketing
- How to create an email marketing campaign and grow your email list
- Which KPIs should you track in your email marketing strategy?What Are the Benefits of Having an Email Marketing Strategy?
- Increasing the number of people who visit your site.Increasing brand recognition.
- Increasing the volume and revenue of sales.
- Making it easier for customers to succeed.
- Customers are informed and educated.
- Increasing your credibility
Choose an Email Provider for Your Email Marketing Strategy
You must first choose your service provider before you can worry about email newsletters and creating an email subscriber base.
An email service provider (ESP), often known as an email marketing provider, is a company that assists you in creating and sending email campaigns.
The first step in creating an efficient email marketing plan is to find the correct email marketing software.
You may save your email subscribers and separate them into different lists using an email service provider like Constant Contact.
You can also utilize your provider to send emails and track how well your newsletters and email series are performing.
Look for a dependable service that meets your budget when selecting an ESP. Check to determine if your service has tools like drip campaigns, list segmentation, and A/B testing.
Using Email Marketing Planning, Expand Your Audience
The success of your email marketing campaign is primarily determined by your ability to build a subscriber list and use it to create leads. Consider each new subscriber as a possible consumer in the future.
As a result, you should include an audience-building approach in your email marketing strategy.
How to Make an Email Opt-In Form
One of the best email marketing ideas for beginners is to create an appealing opt-in form for your email newsletter. A sign-up form for your emails is known as an "opt-in" form.
Increasing the Number of Subscribers on Your List
We recommend keeping your opt-in form fields minimal while you're just getting started with email marketing.
You can get away with asking for more subscriber information if you're delivering a good freebie (like a lengthy case study or an e-book).
Offering incentives to those who join up for your email list can help you raise your sign-up rate.
Discount codes, quiz scores, and online courses are examples of incentives.
Subscriber Segmentation
As your email subscriber list expands, you can establish segments, which are subdivisions of your overall readership.
Campaign segmentation can boost your click-through rate by up to 64%.
Here are some ideas for segmenting your email lists:
- Demographics.
- Geographic location.
- involvement via email.
- Purchase date from the past.
- The total cost of the acquisition (for example, your repeat customers can be a segment)
- When you segment your lists, you can send customized email messages with more precise language.
The more personalized your emails appear to a reader, the higher your open and engagement rates will be.
As your email subscriber list expands, you can establish segments, which are subdivisions of your overall readership.
Campaign segmentation can boost your click-through rate by up to 64%.
Develop a Content Strategy for Email Marketing
It's time to move on to the fun parts: content and design, now that you know how to increase and segment your audience.
Your email marketing approach will either succeed or fail if you learn how to produce interesting letters and send them at the proper time.
So let's take a look at how content strategy influences email marketing strategy.
type of Email
You must first understand the different types of emails before you can establish a content marketing strategy. Each email type has a particular function and necessitates different content.
- Newsletters. Email newsletters are one-time messages sent to your complete list or a subset of your list. You can use newsletters to send out promotions, highlight success stories, launch a new product, and distribute content marketing pieces. Newsletters are a fantastic way to raise brand exposure, engagement, and revenue.
- Transactional. Email receipts, confirmation sign-ups, and password resets are examples of transactional emails. Transactional emails are an important part of the customer experience, but they may also be used to encourage visitors back to your website.
- Behavioral. Behavioral emails are personalized marketing messages that are sent in response to client actions. Welcome sequences, abandoned cart emails, re-engagement sequences, and product recommendations are examples of behavioral emails.
Traditionally, newsletters and transactional emails have been one-time exchanges. Behavioral emails, on the other hand, can be a single message or a drip campaign.
A drip campaign is a set of emails that are sent over a period of time. A welcome drip campaign, for example, might consist of four emails distributed over the course of a week.
Transactional emails, behavioral emails, and drip programs are all automated in most email marketing software.
A Calendar of Email Marketing Content
All three sorts of emails outlined above are used in a comprehensive email marketing campaign. Transactional and behavioral emails are sent automatically as a result of user actions.
A content calendar, on the other hand, should be used to organize and schedule your email newsletters.
Here are some things to include in your email marketing calendar:
- Send the time and date
- Audience (whole or segmented list)
- The heading of the email
- description of the content
- the goal (such as engagement, website traffic, or conversions)
- a request for action (CTA)
- Send an email to the author
When it comes to email marketing, using a content calendar can help you keep your team on track and send the right messages at the right time.
Furthermore, because you can precisely plan out the frequency of your emails, a content calendar helps you avoid spamming your readers.
Email Marketing Testing and Tracking
Email marketing strategy isn't something you do once and then ignore. You can experiment with your content over time and track stats to see what approaches work best for you.
A/B Testing
What's the good news?
You can find out by using A/B testing.
A/B testing (also known as split testing) allows you to send two different versions of an email to see which one works best. (You can also utilize A/B testing for other channels, such as your website).
Divide your audience into two groups to conduct the experiment. The first version is given to one side, while the second is given to the other. After that, you wait to see which version garnered the most attention.
A/B testing tools are available in most email marketing platforms, which automatically split your audience for you.
For A/B testing, only test one element at a time, such as the subject line or header picture. Everything else about the email, including the time you send it, should be the same.
By incorporating A/B testing into your email marketing approach, you will be able to fine-tune your strategy over time.
Your metrics will improve as you improve.
You should track the performance of all of your emails in addition to each A/B test so you can see long-term trends.
The following are the most important email marketing KPIs to keep track of.
Email Marketing Tracking
- The bounce rate or the delivery rate
- Rates are open.
- Rate of click-through
- Reports of spam
- Unsubscriber rate
- Return on investment from email conversions
- Per-email revenue
Let's say your open rates are high but your click-through rates are poor. This means your subject lines are good, but your email content or CTAs aren't compelling enough to get consumers to click through.
A high bounce rate, on the other hand, suggests a problem with email deliverability. While a simple cure for deliverability exists, you won't know about it if you disregard your analytics.
In general, delivery, open, and click-through rates, as well as email ROI and revenue per email, should all improve.
On the other hand, aim to reduce spam reports, unsubscribe rates, and bounce rates.
Any comprehensive marketing strategy must include email marketing. Email marketing not only provides the best return on investment, but it is also the preferred mode of communication for the majority of customers.
However, the performance of your email marketing campaign is also influenced by the user experience on your website. You'll need enticing sign-up forms and a simple checkout procedure.
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