The Best Way To Get Started With Email Marketing 2022

How To Get Started With Email Marketing

One of the most dependable marketing platforms is email. Email frequently surpasses the competition in a world where new social media channels come out of nowhere..
A robust email marketing funnel might assist both large enterprises and small businesses. 
 
You're missing out if you don't have one yet.
This post will show you how to start designing your email marketing strategy and how to create one.

Here’s what you’ll learn:
  • Why do you need email marketing
  • How to create an email marketing campaign and grow your email list 
  • Which KPIs should you track in your email marketing strategy?What Are the Benefits of Having an Email Marketing Strategy?

 

How To Get Started With Email Marketing


We understand. Email is no longer the most intriguing marketing option.

Email, on the other hand, has been around for a long time for a purpose. 
Email marketing has one of the greatest ROIs of any marketing channel.
 

Email is still the favored means of communication for 60% of consumers.
 

Email marketing campaigns can be designed to serve a range of corporate goals, including:

  • Increasing the number of people who visit your site.Increasing brand recognition.
  • Increasing the volume and revenue of sales.
  • Making it easier for customers to succeed.
  • Customers are informed and educated.
  • Increasing your credibility
 
Finally, email marketing integrates with your other marketing platforms, such as your website and social media profiles.
 

So, how do you go about planning your email marketing strategy?

 
You'll be delivering successful email marketing campaigns in no time if you follow these instructions that describe email marketing for beginners.

Choose an Email Provider for Your Email Marketing Strategy

You must first choose your service provider before you can worry about email newsletters and creating an email subscriber base.

 

An email service provider (ESP), often known as an email marketing provider, is a company that assists you in creating and sending email campaigns.

 

The first step in creating an efficient email marketing plan is to find the correct email marketing software.
You may save your email subscribers and separate them into different lists using an email service provider like Constant Contact.

 

You can also utilize your provider to send emails and track how well your newsletters and email series are performing.

 

Look for a dependable service that meets your budget when selecting an ESP. Check to determine if your service has tools like drip campaigns, list segmentation, and A/B testing.

Using Email Marketing Planning, Expand Your Audience

The success of your email marketing campaign is primarily determined by your ability to build a subscriber list and use it to create leads. Consider each new subscriber as a possible consumer in the future.

 

As a result, you should include an audience-building approach in your email marketing strategy.

How to Make an Email Opt-In Form

One of the best email marketing ideas for beginners is to create an appealing opt-in form for your email newsletter. A sign-up form for your emails is known as an "opt-in" form.

 

To add subscribers to your mailing list, provide an email opt-in form on your website.
Double opt-in forms are also recommended.
 
 
 A double opt-in form gets email addresses from your sign-up form and sends a confirmation email to confirm the information.

Increasing the Number of Subscribers on Your List

We recommend keeping your opt-in form fields minimal while you're just getting started with email marketing.


You can get away with asking for more subscriber information if you're delivering a good freebie (like a lengthy case study or an e-book).

 

Offering incentives to those who join up for your email list can help you raise your sign-up rate.
Discount codes, quiz scores, and online courses are examples of incentives.

Subscriber Segmentation

As your email subscriber list expands, you can establish segments, which are subdivisions of your overall readership.

 

Campaign segmentation can boost your click-through rate by up to 64%.

Here are some ideas for segmenting your email lists:

  • Demographics.
  • Geographic location.
  • involvement via email.
  • Purchase date from the past.
  • The total cost of the acquisition (for example, your repeat customers can be a segment)
  • When you segment your lists, you can send customized email messages with more precise language.

 

The more personalized your emails appear to a reader, the higher your open and engagement rates will be.

 

As your email subscriber list expands, you can establish segments, which are subdivisions of your overall readership.

Campaign segmentation can boost your click-through rate by up to 64%.

Develop a Content Strategy for Email Marketing

It's time to move on to the fun parts: content and design, now that you know how to increase and segment your audience.

 

Your email marketing approach will either succeed or fail if you learn how to produce interesting letters and send them at the proper time.

 

So let's take a look at how content strategy influences email marketing strategy.

type of Email

You must first understand the different types of emails before you can establish a content marketing strategy. Each email type has a particular function and necessitates different content.

  • Newsletters. Email newsletters are one-time messages sent to your complete list or a subset of your list. You can use newsletters to send out promotions, highlight success stories, launch a new product, and distribute content marketing pieces. Newsletters are a fantastic way to raise brand exposure, engagement, and revenue.
  • Transactional. Email receipts, confirmation sign-ups, and password resets are examples of transactional emails. Transactional emails are an important part of the customer experience, but they may also be used to encourage visitors back to your website.
  • Behavioral. Behavioral emails are personalized marketing messages that are sent in response to client actions. Welcome sequences, abandoned cart emails, re-engagement sequences, and product recommendations are examples of behavioral emails.

 

Traditionally, newsletters and transactional emails have been one-time exchanges. Behavioral emails, on the other hand, can be a single message or a drip campaign.

 

A drip campaign is a set of emails that are sent over a period of time. A welcome drip campaign, for example, might consist of four emails distributed over the course of a week.

 

Transactional emails, behavioral emails, and drip programs are all automated in most email marketing software.

A Calendar of Email Marketing Content

All three sorts of emails outlined above are used in a comprehensive email marketing campaign. Transactional and behavioral emails are sent automatically as a result of user actions.

 

A content calendar, on the other hand, should be used to organize and schedule your email newsletters.

 

Here are some things to include in your email marketing calendar:

  • Send the time and date
  • Audience (whole or segmented list)
  • The heading of the email
  • description of the content
  • the goal (such as engagement, website traffic, or conversions)
  • a request for action (CTA)
  • Send an email to the author

When it comes to email marketing, using a content calendar can help you keep your team on track and send the right messages at the right time.

 

Furthermore, because you can precisely plan out the frequency of your emails, a content calendar helps you avoid spamming your readers.


Send at least one email newsletter each month, but no more than two per week in general. You can experiment to see what cadence works best for your audience and team over time.

 
Keep in mind that quality should always take precedence over quantity. It's preferable to send a few high-quality emails rather than several low-quality newsletters.

 Email Marketing Testing and Tracking

Email marketing strategy isn't something you do once and then ignore. You can experiment with your content over time and track stats to see what approaches work best for you.

A/B Testing 

Which subject line receives the highest number of opens?
When is the best time to send emails? 
What text should you use for your CTA buttons?
You can't merely Google the answers to these questions, unfortunately. Each audience is distinct, and what works for one person may not work for another.

What's the good news?

You can find out by using A/B testing.

 

A/B testing (also known as split testing) allows you to send two different versions of an email to see which one works best. (You can also utilize A/B testing for other channels, such as your website).

 

Divide your audience into two groups to conduct the experiment. The first version is given to one side, while the second is given to the other. After that, you wait to see which version garnered the most attention.

 

A/B testing tools are available in most email marketing platforms, which automatically split your audience for you.

 

For A/B testing, only test one element at a time, such as the subject line or header picture. Everything else about the email, including the time you send it, should be the same.

 

By incorporating A/B testing into your email marketing approach, you will be able to fine-tune your strategy over time.

Your metrics will improve as you improve.

 

You should track the performance of all of your emails in addition to each A/B test so you can see long-term trends.
 

The following are the most important email marketing KPIs to keep track of.

Email Marketing Tracking

  1. The bounce rate or the delivery rate
  2. Rates are open.
  3. Rate of click-through
  4. Reports of spam
  5. Unsubscriber rate
  6. Return on investment from email conversions
  7. Per-email revenue

 
These metrics, when combined, assist you in determining the performance of your email marketing plan.

 
You may also see where you need to improve your content by tracking several key performance indicators (KPIs).

 

Let's say your open rates are high but your click-through rates are poor. This means your subject lines are good, but your email content or CTAs aren't compelling enough to get consumers to click through.

 

A high bounce rate, on the other hand, suggests a problem with email deliverability. While a simple cure for deliverability exists, you won't know about it if you disregard your analytics.

 

In general, delivery, open, and click-through rates, as well as email ROI and revenue per email, should all improve.

 

On the other hand, aim to reduce spam reports, unsubscribe rates, and bounce rates.

 

Any comprehensive marketing strategy must include email marketing. Email marketing not only provides the best return on investment, but it is also the preferred mode of communication for the majority of customers.

 

However, the performance of your email marketing campaign is also influenced by the user experience on your website. You'll need enticing sign-up forms and a simple checkout procedure.

 

Explore Bluehost plans to discover more about fast and dependable website hosting for online services and eCommerce stores, including the option to add our professional email services to your package.

 





 



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